What is Responsive Design? (Explainer Video and Infographic)

It’s taken a decade for responsive web design (RWD) to go mainstream since Cameron Adams first introduced the concept. The idea was ingenious – why can’t we design sites that adapt to the the viewport of the device it’s being viewed on? What is Responsive Design? Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience — easy reading and navigation with a minimum of resizing,

Webflow: Design, Prototype and Launch Dynamic, Responsive Websites

Is wireframing a thing of the past? I’m beginning to think so as a new wave of WYSIWYG codeless, drag and drop editors are now hitting the market. Content Management systems that present one view on the back-end and another on the front-end may become obsolete. Yes… perhaps even WordPress unless they begin to catch up. Over 380,000 designers have built over 450,000 sites with Webflow. It’s a web design tool, a content management system,

9 Statistics on the Impact of a Mobile User Experience

Have you ever done a search for your website on Google and seen the Mobile-Friendly tag on it? Google even has a mobile-friendly testing page where you can take a look at issues with your site. It’s a pretty good test that analyzes elements and makes sure that they’re spaced well and visible. Mobile-friendly is not mobile optimized, though. It’s just the baseline and doesn’t look at actual user behavior of mobile users on your

Why Responsive Web Design? Here are 8 Reasons

We released a fantastic video on what responsive web design is and how you can test your own site to see whether it’s optimized for viewing on a mobile device or tablet. It’s not too late for you to get some help on this, and our friend Kevin Kennedy at Marketpath shared the infographic below. With the staggering growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social

How Your Eyes Move on a Website

For creatives, I’m sure there’s someone inside screaming at them to be different and avoid building a website that looks and acts like everyone else. From a marketing perspective, though, we’ve educated our visitors over a decade now as to what to expect on a website and how to navigate one effectively. As a user, there’s nothing quite as frustrating as trying to find the contact information, click back to the home page, or scan

4 Key Takeaways to a Smart Mobile Marketing Strategy

Mobile, mobile, mobile… are you tired of it yet? I think we’re working on mobile strategies with half of our clients right now – from optimizing mobile email templates, to integrating responsive themes, to building mobile applications. In reality, I believe businesses are honestly looking at their web presence backwards since much of the interaction with brands now starts with a mobile device – either in email, social, or via their web site. Savvy marketers