There’s nothing that really disappoints me as much as when I flip open an email I’m looking forward to on my mobile device and I can’t read it. Either the images are hard-coded widths that won’t respond to the display, or the text is so wide that I’d have to scroll back and forth to read it. Unless it’s critical, I don’t wait to get back to my desktop to read it. I delete it.
It’s pretty shocking but more people utilize their smartphone to read email than to actually make phone calls (insert sarcasm about connectivity here). Purchases of older phone models have dropped by 17% year over year and 180% more business people are utilizing their smartphone to preview, filter, and read email than did a few years ago. The problem, though, is that email applications haven’t advanced as quickly as web browsers have. We’re still stuck with