Content, Link and Keyword Strategies for 2016 SEO

I’ll be honest that the further we get from the algorithm changes of a few years ago, the less I view search engine optimization tools and services as valuable as they once were. Don’t confuse that with the importance of SEO. Organic search is still an incredibly efficient and affordable strategy for acquiring new visitors. My problem isn’t with the medium; it’s with the tools and experts out there still pushing strategies from a few

What is Responsive Web Design? This Video and Infographic Explain!

It’s taken a decade for responsive web design (RWD) to go mainstream since Cameron Adams first introduced the concept. The idea was ingenious – why can’t we design sites that adapt to the the viewport of the device it’s being viewed on? Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience — easy reading and navigation with a minimum of resizing, panning, and scrolling—across a

Why Responsive Web Design? Here are 8 Reasons

We released a fantastic video on what responsive web design is and how you can test your own site to see whether it’s optimized for viewing on a mobile device or tablet. It’s not too late for you to get some help on this, and our friend Kevin Kennedy at Marketpath shared the infographic below. With the staggering growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social

How Are You Doing Compared to 400 Other Marketers?

We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and drive their costs down by centralizing and investing in flexible solutions. It’s not a task

The Case for Mobile Optimization

Mobile optimization is changing not only how people communicate with each other, but how they live, work and shop. As you may already know, the growth of mobile device use has spread like wildfire in recent years. Experts believe the number of mobile devices will reach 7.3 billion by 2014, confirming there’s a mobile revolution underway. For marketers, it’s fight or flight: you either embrace mobility and adapt your online strategy to fit a multi-screen world,

Responsive Web Design

Ok, I’m old so I can remember this but you guys may not be able to. Do you remember when we used to be able to fix cars? A good Sears toolset and we were good to go… just needed some rags and some muscle and you could just about fix any problem with a car. Not anymore. I barely understand how to open the hood on my car anymore. As I look to responsive