Reading Time: 2 minutes If your retail or ecommerce business has been struggling through the pandemic and lockdowns, you may want to work some overtime on your Valentine’s Day Campaigns as it appears this is going to be a record year for spending – despite the economic challenges! Perhaps spending more time at home with our loved ones is igniting the flames of love… or requiring us to make amends (kidding). A National Retail Foundation survey predicts consumers plan
Reading Time: 5 minutes You hear TripAdvisor, you think hotels. You hear Healthgrades, you think doctors. You hear Yelp, and chances are good that you think restaurants. That’s exactly why it comes as a surprise to many local business owners and marketers to read Yelp’s own statistic which states that, of the 115 million consumer reviews Yelpers have left since launch, 22% relate to shopping vs. 18% relating to restaurants. Retail reputation, then, makes up the dominant portion of
Reading Time: < 1 minute We shared a post on FlockTag, a loyalty and reward system for coffee shops and restaurants that helps drive customer retention. Online ordering, online reservations, online reviews, social media, digital coupons, local search… technology is having a huge impact on how we find and frequent places to eat. In fact, the National Restaurant Association reports that 45% of consumers have already chosen where to eat utilizing an online tool. And 57% of patrons utilize online
Reading Time: 3 minutes When I spoke in San Diego on Social Media Trolls, Crisis and Blunders, the most important aspect of the entire speech was the unnecessary fear that’s perpetuated through social media whenever a company slips up. The half-life of a social media meltdown is directly related to how quickly the next company slips up. And that’s happening every few minutes now. All the buzz this week is the post on Amy’s Baking Company in Scottsdale, Az.
Reading Time: < 1 minute newBrandAnalytics delivers social intelligence solutions for the restaurant, hospitality, government and retail industries. They decipher and analyze reams of social media feedback and translate it into operational insights at local, regional and brand levels for their customers. Here’s an overview of how nBA is utilized in the Restaurant Industry: nBA Insight collects and processes massive amounts of unstructured social media comments about your business at the local, regional, and brand level, so that you can