Retail Advertising

Martech Zone articles tagged retail advertising:

  • Advertising Technology
    retail

    Where are Retailers Spending Their Advertising Dollars?

    It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter of sophistication. Advertising on television, for instance, is growing in…

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