What is Webrooming? How is it Different from Showrooming?

This week I’ve been researching purchasing audio equipment for our studio. I often bounce from manufacturing site, then specialty e-commerce sites, retail outlets, and Amazon. I’m not the only one. In fact, What is Webrooming Webrooming – when a customer travels to a store to make the purchase after researching the product online. What is Showrooming Showrooming – when a customer purchases online after researching t The infographic from Koeppel Direct, Webrooming Vs Showrooming: A

5 Ways Retail Benefits from Hyperlocal Social Monitoring

Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available). The competitive advantage any retailer has over an online store is that the consumer is nearby and ready to make

Swirl: In-Store Mobile Marketing Platform for Major Retailers

Swirl In-Store Mobile Marketing Platform™ is the first platform to let large-scale retailers create and deliver personalized content and offers to shoppers based on their specific locations within physical retail stores. The Swirl platform offers an end-to-end solution for retailers to manage effective campaigns that communicate with their customers through their mobile devices anywhere from the neighborhood level, all the way down to a particular area of the store. In May, Swirl launched a pilot

Mobile Marketing in the Retail Industry

Mobile and retailing continues to offer a ton of opportunity for retailers to improve customer value and increase loyalty – ultimately driving sales. Simple strategies like SMS messaging have very impactful response rates. More advanced solutions like mobile applications can enhance the shopping experience for customers. Dynmark is a UK-based cloud mobile intelligence and messaging company. They’ve put together this infographic that provides some powerful statistics to support your retail marketing efforts through the use