3 Powerful Examples of How to use Mobile App Beacon Technology to Boost Retail Sales

Too few businesses are taking advantage of the untapped possibilities of integrating beacon technology into their apps to increase personalization and the chances of closing a sale ten-fold using proximity marketing vs traditional marketing channels. While the beacon technology revenue was 1.18 billion US dollars in 2018, it’s estimated to reach a 10.2 billion US dollars market by 2024. Global Beacon Technology Market If you have a marketing or retail-oriented business, you should consider how app

Retail and Consumer Buying Trends for 2021

If there was one industry that we saw that dramatically changed this last year it was retail. Businesses without the vision or resources to digitally adopt found themselves in ruins due to lockdowns and the pandemic. According to reports retail store closures topped 11,000 in 2020 with only 3,368 new outlets opening. Talk Business & Politics That hasn’t necessarily changed the demand for consumer packaged goods (CPG), though. Consumers went online where they had the

How Mobile Wallet Offers Drive Sales

I carry my iPhone in an absolutely splendid, hand-made leather case from Pad and Quill which has room for my ID and some credit cards but not much else. As a result, I rely on mobile apps and my mobile wallet quite a bit. One app that I’ve fallen in love with is Key Ring, allowing me to dump all my club cards and put them into one place. Soon after loading up Key Ring,

7 Strategies for Increasing Customer Spend at Your Retail Outlet

In the world of retail, strategy is everything. Spend is directly tied to retail merchandising techniques and that means shop owners need to get creative if their mission is to maximise customer spend. Luckily, there are a number of tried and tested tactics with the power to get your customers spending more, and more often – and we’re about to let you in on some trade secrets so you can find that all-important sales boost