What’s the Best Time to Send Your Emails (By Industry)?

Reading Time: 2 minutes Email send times can have a significant impact on the open and click-through rates of the batch email campaigns that your business is sending to subscribers. If you’re sending out millions of emails, send time optimization can change engagement by a couple of percent… which can easily translate to hundreds of thousands of dollars. Email service provider platforms are getting far more sophisticated in their ability to monitor and optimize email send times. Modern systems

Go-To Strategies & Challenges To Holiday Marketing in Post-Covid Era

Reading Time: 3 minutes The special time of the year is right around the corner, the time we all look forward to unwinding with our loved ones and most importantly indulge in heaps of holiday shopping. Although unlike the usual holidays, this year stands apart due to the widespread disruption by COVID-19. While the world is still struggling to deal with this uncertainty and inching back to normalcy, many holiday traditions will also notice a  change and may look different

Your Brand Playbook For Delivering a Successful 2020 Holiday Season

Reading Time: 4 minutes The COVID-19 pandemic has had a dramatic impact on life as we know it. The norms of our day-to-day activities and choices, including what we buy and how we go about doing so, have shifted with no sign of reverting back to old ways anytime soon. Knowing the holidays are around the corner, being able to understand and anticipate consumer behavior during this unusually busy time of year will be key to curating successful, exceptional

Epson LightScene: Interactive Retail Experiences with Digital Projection

Reading Time: 3 minutes The retail experience will always outperform the online experience. Even with the addition of augmented and virtual reality, consumers may buy online… but still love to go experience a product. It’s why retail establishments have transformed themselves over the last decade from rows of sky-high, high-inventory stores to being showcases for consumers to interact with the merchandise being sold. While digital signage has taken off, we’re seeing growth in digital projection as well. Epson has