Retail
Martech Zone articles tagged retail:
- Ecommerce and Retail
15 Strategies for Increasing Customer Spend at Your Retail Outlet
Adopting innovative technologies and contemporary strategies is paramount for retailers seeking to thrive in today’s market. The retail landscape is rapidly evolving, driven by technological advancements and changing consumer behaviors. The 4Ps of Marketing The 4Ps of marketing – Product, Price, Place, and Promotion – have long been the cornerstone of marketing strategies. However, as the business environment evolves, these…
- Ecommerce and Retail
Signage: How To Design Effective Signs That Drive More Traffic To Your Business
As marketers, we are often fascinated and driven to the most intelligent or innovative solutions, ignoring obvious solutions that have been proven effective for hundreds of years. Signage is one of those strategies. The above sign is one of my favorites and was in front of my favorite pizzeria in central Indiana. It’s a great, family-owned small business that’s incredibly…
- Artificial Intelligence
The Retail Revolution: 3 Ways AI Is Reshaping Customer Engagement
Until the third quarter of this year, it seemed like an economic recession had been looming – always just one month away – for over a year. At least, that’s what analysts and commentators had been predicting. However, buoyed by strong retail sales throughout the year, the US economy has come in for a so-called soft landing, and is headed…
- Artificial Intelligence
Harnessing the Power of AI: Enhancing E-commerce Personalization with Large Language Models (LLM)
In the rapidly evolving landscape of e-commerce, personalization has emerged as a critical factor in enhancing customer experience, loyalty and driving business growth. The advent of Artificial Intelligence (AI) and Large Language Models (LLM) has opened up new avenues for achieving unprecedented levels of personalization. This article explores how applying leading AI technologies, such as LLMs, can improve e-commerce personalization.…
- Ecommerce and Retail
Back-To-School Shopping in 2023: What Retailers And Online Stores Need To Know For A Successful Season
Back-to-school shopping is a significant event in the retail industry, generating billions of dollars in sales each year. Back-to-school spending is second only to the holiday season in annual retail sales in the United States. According to the NRF, back to school spending in the United States is expected to reach $347.23 billion in 2023. This is up from $343.53…