Valentine’s Day Retail and eCommerce Buyer Predictions for 2021

If your retail or ecommerce business has been struggling through the pandemic and lockdowns, you may want to work some overtime on your Valentine’s Day Campaigns as it appears this is going to be a record year for spending – despite the economic challenges! Perhaps spending more time at home with our loved ones is igniting the flames of love… or requiring us to make amends (kidding). A National Retail Foundation survey predicts consumers plan

Will Enterprise IoT Help Jumpstart the Retail Industry?

Lenders are backing off financing an already ailing retail industry. Bloomberg is even predicting the Retail Apocolypse may quickly be upon us. The retail industry is starving for innovation, and the Internet of Things just may provide the boost needed. In fact, 72% of retailers are currently engaged in Enterprise Internet of Things (EIoT) projects. Half of all retailers are already incorporating proximity technology in their marketing. What is EIoT? In today’s enterprises, an increasing

Should Brands Take a Stance on Social Issues?

This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree unfollowed and lost touch with me. I witnessed companies I was courting move away from working

Reducing Abandoned Carts This Holiday Season: 8 Tips to Impact Sales

I recently watched a video of a Target manager standing atop his checkout, delivering a rousing speech to his staff before opening the door to Black Friday shoppers, rallying his troops as if he was preparing them for battle. In 2016, the mayhem that was Black Friday was bigger than ever. Although shoppers spent on average $10 less than they did last year, there were three million more Black Friday shoppers in 2016 than in

Retailers are Improving Experience and Driving Revenue with Text Messaging

The statistics are overwhelming that consumers pay more and engage further with companies that offer a great user experience with increased communication. Text messaging has evolved into one of the universal communication methods that retailers are deploying to improve customer experience and drive revenue. OpenMarket’s recent Retail Mobile Messaging Report conducted by Internet Retailer, polled 100 e-commerce retail professionals about their use of SMS messaging for customer engagement. SMS doesn’t have the issues of getting