Social Media Advertising Growth and Its Impact on Digital Marketing

Marketers have had to change nearly every aspect of their ad approaches to keep up with consumer behavior and technological trends. This infographic, How Social Media Has Changed The Ad Game from MDG Advertising, provides some of the key factors driving and influencing the shift toward social media advertising. When social media advertising first arrived on the scene, marketers used it to simply connect with their audiences. However, today’s marketers have had to change many

Are You Really A Social Media Consultant?

Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one racing professional quietly leaned in and asked: Are you really a social media consultant? The

Why Your Company Should Be Implementing Live Chat

We discussed the many benefits of integrating live chat on your website in one of our marketing podcasts. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t want to really speak to people. Calling, navigating phone trees, waiting on hold, and then explaining