Email Marketing: Simple Subscriber List Retention Analysis

People underestimate the value of a subscriber. Here’s a breakdown of how to not only measure the value, but how to analyze list retention to identify where to acquire new customers and how many with list retention analysis. Sample worksheet included!

How to Balance Acquisition vs. Retention Efforts

When trying to acquire a new customer, I truly believe the largest hurdle you have to overcome is trust. The customer wants to feel as though you’re going to meet or exceed expectations for your product or service. In difficult economic times, this can even be more of a factor as prospects are a bit more guarded on the funds they wish to spend. Because of this, you may need to adjust your marketing efforts

COVID-19: A Fresh Look at Loyalty Program Strategies for Businesses

The Coronavirus has upended the business world and is forcing every business to take a fresh look at the word loyalty. Employee Loyalty Consider loyalty from the employee’s perspective. Businesses are laying off employees left and right. The unemployment rate may exceed 32% due to the Coronavirus Factor and working from home doesn’t accommodate every industry or position. Laying off employees is a practical solution to the economic crisis… but it doesn’t endear loyalty.  COVID-19 will impact

Social Media Advertising Growth and Its Impact on Digital Marketing

Marketers have had to change nearly every aspect of their ad approaches to keep up with consumer behavior and technological trends. This infographic, How Social Media Has Changed The Ad Game from MDG Advertising, provides some of the key factors driving and influencing the shift toward social media advertising. When social media advertising first arrived on the scene, marketers used it to simply connect with their audiences. However, today’s marketers have had to change many

Are You Really A Social Media Consultant?

Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one racing professional quietly leaned in and asked: Are you really a social media consultant? The

Why Your Company Should Be Implementing Live Chat

We discussed the many benefits of integrating live chat on your website in one of our marketing podcasts. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t want to really speak to people. Calling, navigating phone trees, waiting on hold, and then explaining