Return On Ad Spend
Martech Zone articles tagged return on ad spend:
- Artificial Intelligence Jay PrasadMar 12, 2024
Relo: It’s Time to Take the Guesswork Out of Sports Marketing Measurement
It’s the time of year for predictions-focused articles, and it doesn’t take great foresight to state that most will center on artificial intelligence (AI) to do the job smarter and quicker, and/or analytics that confirm that sponsorship buys being made are wise investments. With the rapid changes occurring in the sports marketing industry, those are the important topics to track.…
- Advertising Technology Douglas KarrJul 24, 2023
Revealbot: Automate And Scale Your Ad Management and Optimization
Managing ad campaigns across various platforms can be time-consuming and overwhelming, diverting valuable resources from other critical tasks. This is where Revealbot steps in, offering an innovative ad management platform that streamlines the entire process, allowing businesses to focus on achieving remarkable results and maximizing their return on ad spend (ROAS). Revealbot’s comprehensive platform is designed to empower businesses by…
- Mobile and Tablet Marketing Jen GoldJun 16, 2023
Unlocking Precision and Insight: The Benefits of Private Marketplaces
Like it or not, marketers must get used to the idea of a cookie-less, post-Mobile Ad ID (MAID) future — and develop new strategies accordingly. Traditional audience targeting methods are quickly becoming archaic as tech giants like Google and Apple respond to consumer and regulatory pressure to bolster user privacy. Cookie deprecation in Chrome is on the horizon while Apple’s…
- Advertising Technology Douglas KarrApr 28, 2023
Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click (PPC) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and his team pushed for answers, eventually the firm informed him that they were backing out of the engagement. The money he invested…
- Sales and Marketing Training Douglas KarrApr 26, 2023
How To Create A Marketing Budget: Methods, Line Items, Averages, and Considerations
We recently had a newly launched company that asked us to provide a statement of work (SOW) that incorporated building and executing a strategy for high growth. We did quite a bit of analysis on their system, their competition, and their pricing, in order to set some expectations for their marketing budget and its allocation. After preliminary research, we brought…
- Advertising Technology Mike JonesApr 24, 2023
How to Maximize the Impact of Google’s Performance Max (PMax) Features
Google is rolling out several new methods to enhance and demonstrate the incremental value of Performance Max (PMax) campaigns. Google Performance Max is a campaign type that helps advertisers maximize their reach and meet customers across various channels, including YouTube, Search, and Discover. It allows advertisers to access new inventory, formats, and audiences. Key features of Performance Max campaigns include:…
- Analytics & Testing Douglas KarrJan 12, 2023
What Are The Most Common Key Performance Indicators (KPIs) in Digital Marketing?
As sailors navigated the globe centuries ago, they would frequently pull out their sextant to determine the location, direction, and speed of their ship with respect to the sun, the stars, or the moon. They’d frequently take these measurements to ensure that their ship was always heading to its destination. As marketers, we use Key Performance Indicators (KPIs) in much…
- Ecommerce and Retail Paul ChildsMar 3, 2022
Back to the Sizzle: How E-Commerce Marketers Can Use Creative To Maximize Returns
Apple’s privacy updates have fundamentally changed how e-commerce marketers do their jobs. In the months since the update was released, only a small percentage of iOS users have opted into ad tracking. According to the latest June update, some 26% of global app users allowed apps to track them on Apple devices. This figure was much lower in the US…
- Advertising Technology Douglas KarrFeb 7, 2022
Brax: Create, Optimize, And Scale Your Native Advertising From A Single Dashboard
Much of the complexity of working with Native Advertising networks is the difficulty of working across ad networks and their tools to measure, compare, create, optimize, and scale your native advertising. Brax: Manage Native Ads All In One Place Brax is a native advertising platform for bulk management, unified reporting, and rule-based goal optimization across sources. Brax streamlines content syndication…
- Advertising Technology Douglas KarrApr 30, 2021
MOLOCO Cloud: Data-Driven, AI-Powered Mobile Ad Solutions for Mobile Apps
MOLOCO Cloud is an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that empowers mobile marketers to leverage first-party data and contextual signals from across the programmatic ecosystem to automatically optimize ad campaigns…