This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social media compared to their competitors – and then provided the impact it had on how
We’ve shared infographics on what influencer marketing is, the evolution of influencer marketing before, as well as quite articles on influencer marketing best practices, how not to use influencers, and the difference between micro and celebrity influence. This infographic details an overview of influencer marketing and the current strategies and statistics across mediums and channels. The folks at SmallBizGenius have put together a comprehensive infographic that provides a clear state of influencer marketing today, Under
As marketers and social media platforms mature, we’re discovering a lot more about the upside and downside of investing in social media. You’ll see that I’m often critical of the expectations set by social media consultants – but that doesn’t mean I’m critical of social media. I save tons of time and effort by sharing wisdom with peers and conversing with brands online. I have no doubt that my time spent on social media has
Social media had incredible promise as a medium to foster a relationship between the customer or client and the business providing the products or service. Many companies jumped instantly on board but the ROI has been elusive as it didn’t often end in immediate or direct revenue. Before you can set your social program up for success, it is important to understand what activities are truly driving ROI in social. Is it content marketing, social
You may have recently read my customer experience with Waze on Twitter when I reported a bug. I was less than impressed with the response. Well, I’m not the only one as more and more customers are turning to social media and expecting a resolution to their customer care issues. Some of my customers were none too happy when I told them how critical customer response was on social media, but it’s a public forum
Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and every $1 spent on an influencer marketing returns $6.50 That’s why the total influencer marketing spend is estimated to increase from $1 billion to $5-10 billion in the next five years. But, to date, executing compelling influencer marketing campaigns
One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working with them for years? Well, that will lead to referrals and a continued healthy relationship.
The traditional image of a successful salesperson is someone who sets off (probably with a fedora and briefcase), armed with charisma, persuasiveness, and a belief in what they are selling. While amiability and charm certainly play a role in sales today, analytics has emerged as the most important tool in any sales team’s box. Data is at the core of the modern sales process. Making the most out of data means extracting the right insights