Return On Marketing Investment

Martech Zone articles tagged return on marketing investment:

  • Sales and Marketing TrainingHow to Create A Marketing Budget (Line Items and Checklist)

    How To Create A Marketing Budget: Methods, Line Items, Averages, and Considerations

    We recently had a newly launched company that asked us to provide a statement of work (SOW) that incorporated building and executing a strategy for high growth. We did quite a bit of analysis on their system, their competition, and their pricing, in order to set some expectations for their marketing budget and its allocation. After preliminary research, we brought…

  • Content MarketingMarketing Budget, Marketing Investment, and Lead Acquisition Expectations

    Expectations on Your Marketing Investment

    We had two fantastic meetings yesterday, one with a client and one with prospects. Both conversations were around expectations on the return on marketing investment (ROI). The first company was largely an outbound sales organization and the second was a large organization largely dependent upon database marketing and direct mail response. Both organizations understood, down to the dollar, how their…

  • Content Marketing
    What is Content Marketing?

    What is Content Marketing?

    Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an expansive term that covers a ton of ground. The term content marketing itself has become the norm in the digital…

  • Search MarketingThe Impact of Search Engine Optimization on Marketing Budgets

    3 Ways Organic Marketing Can Help You Make The Most Out Of Your Budget In 2022

    Marketing budgets plummeted to a record low of 6% of company revenue in 2021, down from 11% in 2020. Gartner, The Annual CMO Spend Survey 2021 With expectations as high as ever, now is the time for marketers to optimize spending and stretch their dollars. As companies allocate fewer resources to marketing—but still demand a high return on ROI—it doesn’t…

  • Analytics & TestingHow to Track Email Conversions and Sales

    How to Effectively Track Your Conversions and Sales in Email Marketing

    Email marketing is just as vital in leveraging conversions as it’s ever been. However, many marketers are still failing to track their performance in a meaningful way.  The marketing landscape has evolved at a rapid rate in the 21st Century, but throughout the rise of social media, SEO, and content marketing, email campaigns have always remained top of the food…

  • Marketing InfographicsInfluencer Statistics

    Influencer Marketing Statistics

    We’ve shared infographics on what influencer marketing is, the evolution of influencer marketing before, as well as quite articles on influencer marketing best practices, how not to use influencers, and the difference between micro and celebrity influence. This infographic details an overview of influencer marketing and the current strategies and statistics across mediums and channels. The folks at SmallBizGenius have…

  • Content Marketing

    Marketing Automation Trends, Challenges, and Success

    Holger Schulze and the Everything Technology Marketing blog conducted a survey of B2B marketers in the B2B Technology Marketing Community on LinkedIn. I asked Troy Burk, CEO of Right On Interactive – a marketing automation platform that’s been identified as a leader in the industry – to provide feedback on the survey results. The survey was nicely done and provides…

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