Returning Visitors
Martech Zone articles tagged returning visitors:
-
Marketing Infographics
Douglas KarrJan 2, 2023
Key Metrics You Should Be Focused On With Digital Marketing Campaigns
When I first reviewed this infographic, I was a bit skeptical that there were so many metrics missing… but the author was clear that they were focused on digital marketing campaigns and not an overall strategy. There are other metrics we observe overall, like the number of ranking keywords and average rank, social shares, and share of voice… but a…
-
Analytics & Testing
Douglas KarrDec 18, 2015
4 Strategies to Convert New Visitors into Returning Ones
We’ve got an enormous problem in the content industry. Practically every single resource that I read on content marketing is related to acquiring new visitors, reaching new target audiences, and investing in emerging media channels. Those are all acquisition strategies. The acquisition of customers is the slowest, most difficult, and costly means of increasing revenue regardless of any industry or…