I’m sitting in a kiosk in Minneapolis’ airport heading back home to Indianapolis. I just finished doing a keynote at ConceptOne that detailed the Agile Marketing Journey and provided attendees with my Marketing Initiative Worksheet. Grab a copy of that as you read this infographic – it should help you out! Back to the story. I was in Austin at Dell last week presenting to their international teams about podcasting, got home, and left for
Omnichannel strategies are becoming more common to implement as marketing cloud providers offer tighter integration and measurement of strategies across the consumer’s journey. Tracking links and cookies enable a seamless experience where, regardless of the channel, the platform can recognize where the consumer is and push a marketing message that’s relevant, applicable to the channel, and guides them through to a purchase. What is Omnichannel? When we speak about channels in marketing, we’re talking about
Wow, this is an incredibly comprehensive and well-designed infographic from BargainFox. With statistics on every aspect of online consumer behavior, it sheds light on what exactly is impacting conversion rates on your e-commerce site. Every aspect of the e-commerce experience is provided for, including the website design, video, usability, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail.
It’s no surprise that , but what is a surprise how many retailers and ecommerce companies are leaving their online presence out of the equation. One of those missing elements is Pinterest – the leading social network for gift inspiration. . While the majority of sales still happens in brick & mortar stores, there’s no doubt how technology is impacting sales growth. From the adoption of technology in-store to online, marrying the two experiences seamlessly
Ecommerce is a science – but it’s not a mystery. The best online retailers have cleared a path for the rest of us by implementing thousands of testing strategies and providing reams of data for others to see and learn from. Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of online sales. To attract these connected consumers, retailers must make purchasing on their website pleasant,