Revenue Per Email
Martech Zone articles tagged revenue per email:
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Email Marketing & Automation
What’s the Best Time to Send Your Emails? Including Industry!
Email send times can significantly impact the open and click-through rates of the batch email campaigns your business is sending to subscribers. If you’re sending out millions of emails, send time optimization can change engagement by a couple of percent… which can easily translate to hundreds of thousands of dollars. Email service provider (ESP) platforms are getting far more sophisticated…
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Email Marketing & Automation
Email ROI: A No Brainer for the Large Corporation
We had a fantastic meeting with a national company today and discussed putting an email program into place. The company has over 125,000 clients nationwide, 4,000 salespeople… and no email program. They have 8,000 products with 40 or 50 new products each month that the manufacturers are dying for them to sell. They’re worried about the cost of the email…