COVID-19: A Fresh Look at Loyalty Program Strategies for Businesses

The Coronavirus has upended the business world and is forcing every business to take a fresh look at the word loyalty. Employee Loyalty Consider loyalty from the employee’s perspective. Businesses are laying off employees left and right. The unemployment rate may exceed 32% due to the Coronavirus Factor and working from home doesn’t accommodate every industry or position. Laying off employees is a practical solution to the economic crisis… but it doesn’t endear loyalty.  COVID-19 will impact

Here Are 6 Ways That Mobile Apps Help in Business Growth

As mobile native frameworks decrease development time and drive down development costs, mobile applications are becoming a must-have for many companies to drive innovation. Building your own mobile application isn’t at all costly and unwieldy as it was just a couple of years ago. Fueling the industry are app development companies with different specialty center and certifications,  all aggressive in building business applications that can positively impact every aspect of your business. How Mobile Apps

Clarity Attacks Buzzwordsmithiness On Contact

A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new model for sustainable, consumer-driven growth based on principles of complex adaptive systems. This is a new premise for strategy for a world undergoing deep structural change:

How to Increase PPC Advertising ROAS In 5 Minutes with Google Analytics

Have you been using Google Analytics data to boost your AdWords campaign results? If not, you are missing out on one of the most helpful tools available on the internet! In fact, there are dozens of reports available for data mining, and you can use these reports to optimize your PPC Campaigns across the board. Utilizing Google Analytics to improve your Return on Ad Spend (ROAS) is all assuming, of course, you have your AdWords,

5 Ways to Align Sales and Marketing to Boost Revenue

Each time we take on a client, the first step we take is to become a customer. We won’t immediately call their sales team. We’ll sign up for their email newsletter (if they have one), download an asset, schedule a demo, and then wait for the sales team to reach out to us. We’ll discuss the opportunity as if we were a lead, and try to go through the entire sales cycle with them. The

Putting Your CMO in Charge of Marketing Technology Pays Off!

A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints. Entitled Quantify How Well You Unify, the new report explores the degree to which chief marketers are architecting digital marketing technology strategies and unifying and extracting value from multiplying customer data sources. Among the

SEO versus New SEO

SEO is Dead. I said that well over a year ago and I still have some angry SEO folks commenting on the post every week. Google continued to squeeze our the SEO games that folks were playing to game their clients’ ranking – and many of them are still suffering the consequences today. Those of us that pulled our clients out of the fire early have done quite well. I have mixed feelings on this