Boost Your Sales and Productivity with These 6 Hacks

Reading Time: 5 minutes I’m a big fan of using the most out of my time every day and I try to make all of my employees as productive as possible – especially the sales team, which is the most vital department in any SaaS company.

Rio SEO Suggestion Engine: Customizable Brand Controls for Robust Local Marketing

Reading Time: 5 minutes Think of the last time you went to a retail store – let’s call it a hardware store – to purchase something you needed – let’s say a wrench. You likely did a quick online search for hardware stores nearby and determined where to go based on store hours, distance from your location and whether or not the product you wanted was in stock. Imagine doing that research and driving to the store just to

6 Ways in Which Social Signals Improve Ranking

Reading Time: 3 minutes Social signals represent interactions, such as retweets, likes, and votes, of social media users with your brand, which indicate its popularity and quality to search engines. Google, Bing, Yahoo, and other search engines use certain algorithms to determine the ranking of search results. The actual influence of social signals on the results of the algorithms is anyone’s guess, since the algorithms of search engines are protected via non-disclosure agreements. However, social media undoubtedly is the

A Visual Look at Holiday Customer Journeys

Reading Time: 2 minutes If you’ve not subscribed yet, I’d highly recommend the Think with Google site and newsletter. Google puts out some amazing material to help retailers and businesses to grow their business online. In a recent article, they did a great job at visualizing 3 common customer journeys that are seen starting around Black Friday: The path to an unexpected retailer – starting with a mobile search, the journey provides insight into a specific persona that is