How Blockchain Will Fuel Transformation in The E-Commerce Industry

Like how the e-commerce revolution hit the shopping shores, be ready for another change in the form of blockchain technology. Whatever the challenges in the e-commerce industry, the blockchain promises to address quite a lot of them and make business easier for the seller as well as the buyer. To know how blockchain will have a positive benefit to the e-commerce industry, first, you need to know about the advantages of blockchain technology and the

Should Brands Take a Stance on Social Issues?

This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree unfollowed and lost touch with me. I witnessed companies I was courting move away from working

Pollfish: How to Deliver Global Online Surveys Effectively via Mobile

You’ve created the perfect market research survey. Now, how will you distribute your survey and get a statistically significant number of responses quickly? You’ve mulled over this more times than you’ve been to the coffee machine. You’ve created survey questions, created every combination of answers–even perfected the order of the questions. Then you reviewed the survey, and changed the survey. You then shared the survey with someone else for their review, and probably changed it

What is Growth Hacking? Here are 15 Examples

The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. Sean Ellis did just that. Traditional marketing online and off can drive incredible growth for companies, but strategies often grow a company’s foothold with momentum. There are ways

The 7 Keys to Small Business Sales and Marketing

While we assist large businesses with their sales and marketing efforts, we’re a small business ourself. That means that we have limited resources and as clients leave, it’s essential that we have other clients that take their place. This enables us to regulate our cashflow and keep the lights on! It’s a tough situation, though. We often only have a month or two to prepare for the departure of one client and onboarding of the

Reward Dragon: Incentivize Your Reviews and Word of Mouth Marketing

The majority of small businesses believe over half their business comes from referrals, yet 80% admit they have no system to consistently generate referrals. If you’re one of the 80%, you’re not utilizing a marketing strategy that has one of the highest conversion rates of any strategy. Reward Dragon is referral marketing platform for local businesses. It’s how small businesses power their refer-a-friend programs to multiply sales. Reward Dragon uniquely combines client testimonials, social sharing,