Checklist: A Comprehensive List Of 40+ Steps To Successfully Launch A New Website, Online Store, or Do A Site Refresh

Whether I’m launching a website on a new domain or relaunching a client website, there are a number of steps that I take to ensure that the site is properly launched and fully accessible to users and search engines. I will mention some examples of plugins or applications in the following article, but this is not a platform-specific article. This article assumes that you’ve built the site locally or on a staging area and are

Enhance Your Google SERP Presence With These Rich Snippets

Companies spend a ton of time seeing if they’re ranking on search and developing amazing content and sites that drive conversions. But a key strategy often missed is how they can enhance their entry on a search engine result page. Whether you’re ranking or not only matters if the search user is compelled to actually click through. While a great title, meta description, and permalink can improve those chances… adding rich snippets to your site

The Features Every Content Management System Must Have For Search Engine Optimization

I met with a client who has been struggling with their search engine rankings. As I reviewed their Content Management System (CMS), I looked for some basic best practices that I could not find. Before I provide a checklist to verify with your CMS provider, I should first state that there is absolutely NO reason for a company NOT to have a content management system anymore. A CMS will provide you or your marketing team

Today’s SERP: A Visual Look at Google’s Boxes, Cards, Rich Snippets, and Panels

It’s now been eight years since I’ve pushed my clients to incorporate rich snippets into their online stores, websites, and blogs. Google search engine results pages had become living, breathing, dynamic, personalized pages for you to find the information you need… largely thanks to visual enhancements they’ve made to the search engine result page using structured data provided by publishers. Those enhancements include: Direct Answer Boxes with short, instantaneous answers, lists, carousels, or tables that