Enhance Your Google SERP Presence With These Rich Snippets

Reading Time: 3 minutes Companies spend a ton of time seeing if they’re ranking on search and developing amazing content and sites that drive conversions. But a key strategy often missed is how they can enhance their entry on a search engine result page. Whether you’re ranking or not only matters if the search user is compelled to actually click through. While a great title, meta description, and permalink can improve those chances… adding rich snippets to your site

The Features Every Content Management System Must Have For Search Engine Optimization

Reading Time: 6 minutes I met with a client who has been struggling with their search engine rankings. As I reviewed their Content Management System (CMS), I looked for some basic best practices that I could not find. Before I provide a checklist to verify with your CMS provider, I should first state that there is absolutely NO reason for a company NOT to have a content management system anymore. A CMS will provide you or your marketing team

Today’s SERP: A Visual Look at Google’s Boxes, Cards, Rich Snippets, and Panels

Reading Time: 3 minutes It’s now been eight years since I’ve pushed my clients to incorporate rich snippets into their online stores, websites, and blogs. Google search engine results pages had become living, breathing, dynamic, personalized pages for you to find the information you need… largely thanks to visual enhancements they’ve made to the search engine result page using structured data provided by publishers. Those enhancements include: Direct Answer Boxes with short, instantaneous answers, lists, carousels, or tables that

Enable Authorship and Publishing Link in WordPress

Reading Time: 3 minutes I keep telling folks I’d share how we’re integrating authorship microdata to produce search result rich snippets. It’s working well for our clients in increasing their SERP CTRs) so I figured I’d document it here for WordPress sites. There are two pieces to this… and the two elements are not related. The authorship data is now being displayed in Search Engine Results Pages. I have not seen publisher info displayed yet… but I’m sure it

Google+ Publisher Links and Multi-Author Blogs

Reading Time: 2 minutes I was helping out someone in the UK tonight troubleshooting their Google rich snippets and actually identified an issue with my own. If you’re not familiar with rich snippets, it’s a Google feature that allows your author profile to display next to your search engine results. So… if I’m an author of a post, that post will show up in a search result like this: I won’t go into detail on how to set it