A Must-Have List of Content EVERY B2B Business Needs To Feed The Buyer’s Journey

It’s puzzling to me that B2B Marketers will often deploy a plethora of campaigns and produce an endless stream of content or social media updates without the very basic minimum, well-produced content library that every prospect is seeking when researching their next partner, product, provider, or service. The base of your content must directly feed your buyers’ journey. If you don’t… and your competitors do… you’re going to miss your opportunity to establish your business

How Risky is Your Tower of Tech?

What would the impact be if your tower of tech came tumbling to the ground? It’s an idea that hit me a few Saturdays ago as my kids were playing Jenga while I was working on a new presentation about why marketers should rethink their tech stacks. It hit me that tech stacks and Jenga towers actually have a lot in common. Jenga, of course, is played by piling up wooden blocks until the whole

4 Strategies to Mitigate the Risk of Rampant Click Fraud

Digital Advertising will most likely be the top media advertising expenditure in 2016 according to comScore. That’s also making it an irresistible target for click fraud. In fact, according to a new report on fraud in the online advertising industry, one-third of all advertising expenditures will be wasted on fraud. Distil Networks and the Interactive Advertising Bureau (IAB) have released A Digital Publisher’s Guide to Measuring and Mitigating Bot Traffic, a report that examines today’s

Managing Risk

There were folks across the country that breathed a sigh of relief in seeing the Shuttle Discovery successfully launch. There are those that believe that the billions of dollars spent on the space program is just a huge waste of money. I couldn’t disagree more. As with this latest launch, setting goals that are virtually impossible to attain are what drives us to innovation and progress. The space program is one of those programs that