Roku

Martech Zone articles tagged Roku:

  • Advertising TechnologyDanAds - Self-Service Advertising Platform for Publishers

    DanAds: Self-Service Advertising Technology For Publishers

    Programmatic advertising (the automation of buying and selling online advertising) has been a staple for modern marketers for many years and it’s easy to see why. The ability for media buyers to use software to purchase advertising has revolutionized the digital advertising space, removing the need for traditional manual processes such as requests for proposals, tenders, quotes, and, most notably,…

  • Content MarketingUscreen Video On Demand

    Uscreen: Video On Demand and Native TV App Platform

    As brands and experts look to promote and monetize the expertise they have internally, a couple of opportunities are to launch channels on over-the-top (OTT) television platforms or to actually monetize and build curriculums, lesson plans, and subscription-based videos. The logistics and infrastructure necessary to launching custom television apps, integrating subscriptions, payment gateways, and streaming videos isn’t a simple one…

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