ActiveCampaign: Why Tagging Is Critical To Your Blog When It Comes to RSS Email Integration

One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it’s pretty simple to add a feed to your email newsletter or any other campaign you’re sending out. What you may not realize, though, is that it’s pretty easy to put very specific, tagged content, in your emails rather than your entire blog’s

It’s Time to Raise Your RSS Feed From the Dead

Contrary to popular belief, feeds are still roaming the face of the internet… or at least the underworld of it. Content syndication may be being consumed by applications and websites more than people using a feed reader… but the opportunity to ensure your content is distributed and looks great across devices is still a plus for content strategies. Note: If you’re lost – here’s an article on what an RSS feed is. I was shocked

Add Featured Image Post Thumbnail to Your WordPress RSS Feed

We’ve been promoting our sponsors and content recently with Taboola, a contextual promotion platform where our feed is read and the articles are aligned on other relevant publications throughout the web. We’re happy with the finite control over distribution and cost per lead through the program – plus their staff has been great. We moved to Taboola after using another service that accidentally disregarded our budget and then wanted us to pay for $10,000 worth

RSS versus Email: A Marketing View

It’s a discussion that’s getting old, but with the advent of Outlook 2007 support for RSS – the online industry continues to make comparisons between RSS and email for online Marketing Communications (with SMS right around the corner). From a content management standpoint, a lot of Industry folks think of all of these as ‘output’ types. That’s a really ignorant view. It’s like looking at Direct Mail and a Bulletin Board the same because you

What is RSS? What’s a Feed? What’s a Channel?

While human beings can view HTML, in order for software platforms to consume content, it must be in a readable format. The format that’s the standard online is RSS and when you publish your latest posts in this format, it’s called your feed. With a platform like WordPress, your feed is automatically generated and you don’t have to do a thing. Imagine you could strip out all of your site’s design elements and just feed

RSS: Make your Feed Link Obvious

With the advent of new browsers, I was not too concerned about putting my RSS link within the content of my site. I’m starting to rethink that. If you weren’t already aware, these new browsers can automatically detect an RSS feed as long as it’s identified within the header of the page. Clicking on the RSS symbol results in you ‘subscribing to that feed’ via your browser. So when you select the feed in your