Utilizing imagery effectively online will grow your e-commerce sales, your publication reach, or your business. If your company is working in a visual field of photography, food, fashions or event promotion, you’re already working to share visual content online. Visuals are dominating the internet – from your Facebook feed to Pinterest. Visuals have been proven to drive clicks, sharing, comprehension and conversions. The problem for many businesses is how to manage image resources – from
Key to many of the links I share and the posts I write on this blog is automation. The reason is simple… at one time, marketers could easily sway consumers with a brand, a logo, a jingle and some nice packaging (I admit that Apple is still great at this). Mediums were uni-directional. In other words, Marketers could tell the story and consumers or B2B consumers had to accept it… regardless of how accurate was.