5 Dimensions of Marketing Operations Excellence

For over a decade, we’ve observed Sales Operations help monitor and execute sales strategies in real-time at organizations. While the Vice President worked on long-term strategies and growth, sales operations was more tactical and provided daily leadership and coaching to keep the ball moving. It’s the difference between the head coach and the offensive coach. What is Marketing Operations? With the advent of omnichannel marketing strategies and marketing automation, we’ve seen success in the industry

The Art and Science of Content Marketing

While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories – one type of content stands out. Whether it’s a blog post, an infographic, a whitepaper or even a video, the best performing content tells a story that’s explained or illustrated well, and supported by research. This infographic from Kapost really pulls together what performs best and it’s a great example of… a combination of art

Five Questions to Assess Your Sales and Marketing Alignment

This quote has really stuck with me the past week: The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Peter Drucker With resources shrinking and the load of work increasing for the average marketer, it’s difficult to keep the goal of your marketing efforts top of mind. Every day we deal with