sales alignment
- Advertising Technology
Smarketing: Aligning Your B2B Sales & Marketing Teams
With information and technology at our fingertips, the buying journey has changed immensely. Buyers now do their research long before ever speaking to a sales representative, which means marketing plays a bigger role than ever before. Learn more about the importance of “smarketing” for your business and why you should be aligning your sales and marketing teams. What Is ‘Smarketing’?…
- Sales and Marketing Training
Sales and Marketing Alignment: Top Predictions for the Future
We recently had a fantastic interview with Giles House and one of the topics of the discussion was sales and marketing alignment. Fresh off that interview, InsideView recently published these predictions for sales and marketing alignment. They’re based on the new book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth, authored by their CMO Tracy Eiler…
- Content Marketing
5 Dimensions of Marketing Operations Excellence
For over a decade, we’ve observed Sales Operations help monitor and execute sales strategies in real-time at organizations. While the Vice President worked on long-term strategies and growth, sales operations was more tactical and provided daily leadership and coaching to keep the ball moving. It’s the difference between the head coach and the offensive coach. What is Marketing Operations? With…
- Analytics & Testing
The Art and Science of Content Marketing
While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories – one type of content stands out. Whether it’s a blog post, an infographic, a whitepaper or even a video, the best performing content tells a story that’s explained or illustrated well, and supported by research. This infographic from Kapost really…
- Analytics & Testing
Five Questions to Assess Your Sales and Marketing Alignment
This quote has really stuck with me the past week: The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Peter Drucker With resources shrinking and the load of work increasing for the average marketer, it’s difficult to…
