Showpad: Sales Content, Training, Buyer Engagement and Measurement

As your business rolls out sales teams, you’ll find that the search for effective content becomes an overnight necessity. Business development teams search for white papers, case studies, package documentation, product and service overviews… and they want them customized by industry, client maturity, and client size. What is Sales Enablement? Sales Enablement is the strategic process of equipping sales organizations with the right tools, content, and information to sell successfully. It empowers Sales reps to

3 Reasons Sales Teams Fail Without Analytics

The traditional image of a successful salesperson is someone who sets off (probably with a fedora and briefcase), armed with charisma, persuasiveness, and a belief in what they are selling. While amiability and charm certainly play a role in sales today, analytics has emerged as the most important tool in any sales team’s box. Data is at the core of the modern sales process. Making the most out of data means extracting the right insights