sales and marketing alignment
- Sales and Marketing Training
8 Wishes That Every Executive Has About Their Sales And Marketing Programs
While the specific wishes of executives regarding their sales and marketing programs can vary depending on the industry, company, and individual goals, here are eight wishes that every executive has when it comes to their sales and marketing programs: Enhanced Brand Awareness: Executives recognize the importance of brand awareness and wish for their sales and marketing programs to increase brand…
- Sales Enablement
Healthy Competition Is Good, but It’s Time to End the Sales and Marketing Feud
Although you might not admit it to HR, sometimes a tiny bit of rivalry crops up between sales and marketing. These two teams share close quarters, but at times, they seem to come from different planets, speaking different languages and with different goals and expectations. It can be challenging to uncover this rivalry, even more so to acknowledge and admit…
- Advertising Technology
Smarketing: Aligning Your B2B Sales & Marketing Teams
With information and technology at our fingertips, the buying journey has changed immensely. Buyers now do their research long before ever speaking to a sales representative, which means marketing plays a bigger role than ever before. Learn more about the importance of “smarketing” for your business and why you should be aligning your sales and marketing teams. What Is ‘Smarketing’?…
- Sales Enablement
Boost Your Sales and Productivity with These 6 Hacks
I’m a big fan of using the most out of my time every day and I try to make all of my employees as productive as possible – especially the sales team, which is the most vital department in any SaaS company.
- Sales and Marketing Training
Sales and Marketing Alignment: Top Predictions for the Future
We recently had a fantastic interview with Giles House and one of the topics of the discussion was sales and marketing alignment. Fresh off that interview, InsideView recently published these predictions for sales and marketing alignment. They’re based on the new book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth, authored by their CMO Tracy Eiler…
- Sales Enablement
5 Misperceptions of Marketing and the Reality
We’re working on a proposal right now where the prospect stated they wanted to move quick. Most salespeople would salivate with the opportunity to get a quick signature, but I view it now as a warning sign. Moving quickly typically leads to an expectation of getting leads quickly. While that may be possible until we thoroughly analyze the client, the…
