The Importance of Sales Enablement

While sales enablement technology is proven to increase revenue by 66%, 93% of companies have yet to implement a sales enablement platform. This is often due to the myths of sales enablement being expensive, complex to deploy and having low adoption rates. Before diving into the benefits of a sales enablement platform and what it does, let’s first dive into what sales enablement is and why it’s important.  What Is Sales Enablement?  According to Forrester Consulting,