Sales Content

Martech Zone articles tagged sales content:

  • Artificial IntelligenceSparky AI: Targeted, Branded Generative AI Content Development

    Sparky AI: A Generative AI Platform for Marketing Professionals To Build Targeted, Branded Content is Here!

    Generative AI, a subset of artificial intelligence, has emerged as a game-changer in content creation. Leveraging advanced algorithms, generative AI (GenAI) can produce human-like content, including blog posts, social media updates, drip email campaigns, and product descriptions. Its ability to generate high-quality, branded content at scale empowers brands to maintain a consistent and compelling online presence. Successful brands have already…

  • Sales EnablementSeismic LiveDocs: Sale Content Automation and Personalization at Scale

    Seismic LiveDocs: Personalize Sales Documents and Presentations At Scale

    Companies need to adapt to rapidly changing market conditions. This includes creating and updating sales documents and presentations quickly and effectively. Seismic LiveDocs offers a powerful solution that puts the power of dynamic content automation at your fingertips. Here are some key features and benefits: Efficient Sales Document Personalization – With Seismic LiveDocs, your sales team can create and update…

  • Sales EnablementMediafly Revenue360 Sales Enablement

    Mediafly Revenue360: The Evolution of Sales Enablement Technology

    Before 2020, B2B buyer behaviors had already begun shifting to favor digital and self-service channels. With more buyers firmly cemented in the world of digital selling, there’s no going back. 71% of buyers willingly spend over $50,000 on a single transaction using a remote or self-service model, for example. McKinsey To remain competitive and relevant, revenue teams will need different…

  • Content Marketing
    How to Increase Sales and ROI of Content Marketing

    13 Ways to Increase the ROI of Your Content Marketing

    Maybe this should infographic could have been one giant recommendation… get readers to convert! Seriously, we’re a bit confounded on how many companies are writing mediocre content, not analyzing their customer base, not analyzing their competitor’s content, and not developing longer-term strategies to drive readers into customers. My go-to research on this is from Jay Baer who identified years ago…

  • Analytics & TestingShowpad

    Showpad: Sales Content, Training, Buyer Engagement and Measurement

    As your business rolls out sales teams, you’ll find that the search for effective content becomes an overnight necessity. Business development teams search for white papers, case studies, package documentation, product and service overviews… and they want them customized by industry, client maturity, and client size. What is Sales Enablement? Sales Enablement is the strategic process of equipping sales organizations…

  • Sales EnablementWhat is Sales Enablement?

    The Importance of Sales Enablement

    While sales enablement technology is proven to increase revenue by 66%, 93% of companies have yet to implement a sales enablement platform. This is often due to the myths of sales enablement being expensive, complex to deploy and having low adoption rates. Before diving into the benefits of a sales enablement platform and what it does, let’s first dive into what…

  • Content Marketingcreate content create customers

    8 Ways for You to Create Content that Creates Customers

    These last few weeks, we’ve been analyzing all of our clients’ content to identify the content that’s driving the most awareness, engagement, and conversions. Every company that hopes to acquire leads or to grow their business online has to have content. With trust and authority being two keys to any purchase decision and content drives those decisions online. That said,…

  • Sales Enablement
    sales marketing perception reality

    5 Misperceptions of Marketing and the Reality

    We’re working on a proposal right now where the prospect stated they wanted to move quick. Most salespeople would salivate with the opportunity to get a quick signature, but I view it now as a warning sign. Moving quickly typically leads to an expectation of getting leads quickly. While that may be possible until we thoroughly analyze the client, the…

  • Marketing & Sales Videos
    storyworks1 digital sales content management

    Storyworks1: A Location-Aware Digital Sales Content Delivery Platform

    Storyworks1 provides an interactive mobile presentation platform to arm your field team with tools to help boost credibility, align marketing strategy with sales execution, and grow business relationships with real-time insights and actionable data. Storyworks1’s new Opportunity Locator provides field sales personnel with the ability to sync their current location with a CRM via mobile device in order to map…

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