Being a partner in the Salesforce ecosystem has been an incredible experience, but the negotiation process for creating, sending, and updating our statements of work has been quite an undertaking. I sometimes think I’m spending more time writing statements of work than I am actually doing the work itself! Not to mention, each company has its own internal style, level of detail needed, and process for collaborating and approving sales documents. As a marketer and
According to the Aberdeen Group, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. With content as a strategy, as much as 50% of your new wins can come from older, nurtured leads. Those are amazing stats and they point to one thing… make the information readily available to your audience when they need it, and you vastly improve your chances of turning a lead into a customer.
We received some recognition today when Martech Zone was named a top resource for information on sales enablement strategies and technology from Seismic. Over the last year, we’ve seen incredible innovation in this space that’s improving marketing and sales coordination better than it ever has been. The site that recommended us – right behind Forrester, Salesforce and LinkedIn – is Seismic. Seismic has built an enterprise content management platform that creates a connection between your