3 Keys To Building a Successful Chat Marketing Program

AI chatbots can open the door to better digital experiences and increased customer conversions. But they can also tank your customer experience. Here’s how to get it right.  Today’s consumers expect businesses to deliver a personal and on-demand experience 24 hours a day, seven days a week, 365 days of the year. Companies in every industry need to expand their approach in order to give customers the control they seek and convert the influx of

The Relationship Between Personas, Buyer Journeys, And Sales Funnels

High-performance inbound marketing teams utilize buyer personas, understand buying journeys, and closely monitor their sales funnels. I’m helping deploy a training lesson on digital marketing campaigns and buyer personas with an international company right now and someone asked for clarification on the three so I think it’s worth discussing. Targeting Who: Buyer Personas I recently wrote on buyer personas and how critical they are to your digital marketing efforts. They help segment and target your

How Is Digital Marketing Feeding Your Sales Funnel

When businesses are analyzing their sales funnel, what they’re trying to do is to better understand each phase in their buyers’ journey to identify what strategies they can accomplish two things: Size – If marketing can attract more prospects then its plausible that the opportunities to grow their business will increase given that conversion rates remain steady. In other words… if I attract 1,000 more prospects with an advertisement and I have a 5% conversion

MQLs Are Passé – Are You Generating MQMs?

The MQM is the new marketing currency. Marketing-qualified meetings (MQM) with prospects and customers drive the sales cycle faster and increase revenue pipeline better. If you are not digitizing the last mile of your marketing campaigns that leads to more customer wins, it’s time to consider the latest marketing innovation. We are well into a game-changing transition from the world of MQLs to a world in which conversation-ready leads are the primary marketing currency.  The

How To Setup A Simple 5-Step Online Sales Funnel

Within the last few months, many businesses shifted to online marketing because of COVID-19. This left many organizations and small businesses scrambling to come up with effective digital marketing strategies, especially those companies that relied predominantly on sales through their brick-and-mortar stores.  While restaurants, retail stores, and so many others are starting to open again, the lesson learned over the last several months is clear – online marketing must be a part of your overall