How Sales and Marketing Alignment Drives Better B2B Results on LinkedIn

Reading Time: 2 minutes With the news of Facebook algorithm changes crushing the sharing of business data, I’ve just about given up on leveraging Facebook anymore for my B2B efforts – the exception being event marketing. I’ve also been ramping up my use of LinkedIn more and more for publishing content and I am seeing an uptick in the number of requests I’m getting for connections and engagements. Because LinkedIn was honestly built with the purpose of business in

5 Ways to Align Sales and Marketing to Boost Revenue

Reading Time: 2 minutes Each time we take on a client, the first step we take is to become a customer. We won’t immediately call their sales team. We’ll sign up for their email newsletter (if they have one), download an asset, schedule a demo, and then wait for the sales team to reach out to us. We’ll discuss the opportunity as if we were a lead, and try to go through the entire sales cycle with them. The

Five Questions to Assess Your Sales and Marketing Alignment

Reading Time: 2 minutes This quote has really stuck with me the past week: The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Peter Drucker With resources shrinking and the load of work increasing for the average marketer, it’s difficult to keep the goal of your marketing efforts top of mind. Every day we deal with