Social Media and Objection Management

This morning I was reading a great whitepaper found through Aprimo’s site, on integrating social media. Marketers don’t have to start from scratch to build social media’s game-changing capabilities into the existing communications mix. By treating social media as an extension of new media and Web 1.0, marketers are exploiting its new capabilities within their available bandwidth and resources. The whitepaper speaks to the roles of sales and marketing being somewhat reversed. Marketers – who