Sales Objections
Martech Zone articles tagged sales objections:
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Content Marketing
Douglas KarrNov 13, 2023
Mastering the 10 R’s To Maximize Your Corporate Blogging Strategy
Companies blog for several strategic reasons, which can play a pivotal role in their broader sales and marketing efforts: To Drive Traffic: Blogging increases a company’s visibility on search engines. Regularly updated content indexed by search engines drives new visitors to the company’s website, which can be converted into leads. To Establish Authority: By publishing informative and expert content, a…
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Sales Enablement
Douglas KarrMar 2, 2010
Social Media and Objection Management
This morning I was reading a great whitepaper found through Aprimo’s site, on integrating social media. Marketers don’t have to start from scratch to build social media’s game-changing capabilities into the existing communications mix. By treating social media as an extension of new media and Web 1.0, marketers are exploiting its new capabilities within their available bandwidth and resources. The…