Streak: Manage Your Sales Pipeline in Gmail With This Full-Featured CRM

Having established a great reputation and always working on my site, my speaking, my writing, my interviews, and my businesses… the number of responses and follow-ups I need to make often slips through the cracks. I have no doubt that I’ve lost great opportunities simply because I didn’t follow up with a prospect in a timely manner. At issue, though, is that the ratio of touches I need to get through to find the quality

The Relationship Between Personas, Buyer Journeys, And Sales Funnels

High-performance inbound marketing teams utilize buyer personas, understand buying journeys, and closely monitor their sales funnels. I’m helping deploy a training lesson on digital marketing campaigns and buyer personas with an international company right now and someone asked for clarification on the three so I think it’s worth discussing. Targeting Who: Buyer Personas I recently wrote on buyer personas and how critical they are to your digital marketing efforts. They help segment and target your

Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform

The vast majority of CRM and sales enablement platforms in the industry require integrations, synchronizations, and management. There’s a high failure rate in the adoption of these tools because it’s quite disruptive to your organization, most of the time requiring consultants and developers to get everything working. Not to mention the additional time required in data entry and then little or no intelligence or insight into the journey of your prospects and customers. Freshsales is

Why HubSpot’s Free CRM is Skyrocketing

In the early days of a business, managing information about your contacts and customers isn’t difficult. However, as your business grows and as you get more customers and hire more employees, information about contacts gets scattered across spreadsheets, notepads, sticky notes, and hazy memories. Business growth is amazing and with it comes the need to organize your information. This is where HubSpot CRM comes in. HubSpot CRM was built from the ground up to be ready for the modern