Sales performance is essential to any growing business. With an engaged sales team, they feel more motivated and connected to the organization’s goals and objectives. The negative impact of disengaged employees on an organization can be substantial — such as lackluster productivity, and wasted talent and resources. When it comes to the sales team specifically, a lack of engagement can cost businesses direct revenue. Businesses must find ways to actively engage sales teams, or risk
I’m a big fan of using the most out of my time every day and I try to make all of my employees as productive as possible – especially the sales team, which is the most vital department in any SaaS company.
The team at Microsoft has put together a fantastic white paper on the challenges and successes of sales organizations, their productivity, and ability to adapt and adopt to technology. We often meet with companies that tout impressive sales results from word-of-mouth and cold calling. I don’t ever doubt that either of these strategies work – of course they do. Sales strategies for many companies haven’t changed in over a decade. That’s unfortunate, because what is
How do you deploy a successful marketing automation strategy? For many businesses, this is the million (or more) dollar question. And it’s an excellent question to be asking. However, first you must ask, what classifies as a successful marketing automation strategy? What is a Successful Marketing Automation Strategy? It starts with a goal or set of goals. There are a few key goals that help you clearly measure successful use of marketing automation. They include:
We tend to talk about sales by the revenue produced, but not by the losses when it’s not going well. Sales is a blood sport at most companies and there seems to be little patience nowadays for sales professionals to ramp up, build relationships, and convert customers. The sales manager even has the unenviable position of having to motivate and drive staff to meeting and exceeding goals. Get the wrong manager in and an entire