Customer communication is the lifeblood of every business. However, with COVID-19 forcing budget cuts for 65% of marketers, teams are being tasked to do more with less. This means being able to generate all marketing and sales collateral on a reduced budget, and often without the luxury of a designer or agency to produce it. Remote working and selling also mean sales and marketing teams can no longer rely on in-person communication skills to nurture
I’m a big fan of using the most out of my time every day and I try to make all of my employees as productive as possible – especially the sales team, which is the most vital department in any SaaS company.
Qvidian has published their Sales Execution Trends report for 2015 and it’s full of stats across sales departments that should help you benchmark your own sales performance against the findings. Organizations in 2015 are making a fundamental shift toward aggressive growth. Sales leaders must refocus on making their teams more successful by looking beyond tactical sales enablement and empowering sales forces with strategic end-to-end-sales execution. As sales departments are pushing for increased win rates and
The topic of the changing sales funnel is on every company’s mind. A big part of the change is how we look at sales, and more importantly, how the strategy of sales and marketing are more aligned than ever. Organizations need to analyze how their organization is approaching sales on a consistent basis so that they don’t lose any opportunities. Are your transitions from marketing to sales seamless? Are you providing enough information to both parties?
It’s the beginning of the year. Sales is on every executive’s mind. It’s important that you’re on top of your game and writing an engaging and convincing sales proposal. But it’s also important to know how to create one that will appeal to multiple decision makers. I absolutely love working with our proposal software sponsor TinderBox, and they are great about creating educational resources on how to improve your sales efforts. Their recent whitepaper, “Best Practices