Inbound versus outbound always seems to be a debate that goes on between sales and marketing. Sometimes sales leaders just think if they had more people and more phone numbers that they could make more sales. Marketers feel often think that if they just had more content and a larger budget for promotion, that they could drive more sales. Both may be true, but the culture of B2B sales has changed now that buyers can
Met with a client today who understood the basics of Twitter, Facebook, LinkedIn, etc. and I wanted to provide them some feedback on beginning to utilize social media effectively. The client was a sales professional and wanted to begin taking advantage of the medium but wasn’t quite sure how he was going to balance his job requirements while ramping up a social media strategy. That’s a common problem. Social networking online isn’t unlike networking offline.