Building Value into Every Step of Your Customer Journey

Closing a sale is a big moment. It’s when you can celebrate all the work that has gone into landing a new customer. It’s where the efforts of all your people and your CRM and MarTech tools have been delivered. It’s a pop-the-champagne and breathe a sigh of relief moment.  It’s also just the beginning. Forward-thinking marketing teams take an ongoing approach to managing the customer journey. But the hand-offs between traditional tools can leave

Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform

The vast majority of CRM and sales enablement platforms in the industry require integrations, synchronizations, and management. There’s a high failure rate in the adoption of these tools because it’s quite disruptive to your organization, most of the time requiring consultants and developers to get everything working. Not to mention the additional time required in data entry and then little or no intelligence or insight into the journey of your prospects and customers. Freshsales is

Outplay: An Omni-Channel Comprehensive Outbound Sales Enablement Platform

As a small business, I always struggled with sales. It wasn’t the sales strategy that was the issue, it was the resources need to continue helping prospects get to the finish line. It was actually a key reason why I launched our Salesforce Partner company, Highbridge. My partners absolutely understood that having processes and resources in place to move the sales journey forward are a foundation of a growing business. As long as I was