If You’re in Sales or Marketing, Get Refresh Now!

It happens every week. I get an email from a vendor or prospect and we work together a date to talk. I check out their site and see whether or not it’s a fit. I might even connect with them on LinkedIn to learn a bit more about them. The date is set, the calendar invite is accepted and I move on. A few weeks go by and an alert pops up with a person.

The Marketing and Sales Benefits of Marketing Automation

According to CSO Insights, companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. This is where sales automation platforms like our sponsors at Salesvue have had a dramatic impact on improving both reporting and efficiency of teams utilizing Salesforce – providing a prospecting to pipeline automation solution. It’s not just sales automation that’s assisting sales representatives become more productive and efficient, though. Despite being marketed for years as