How to Write A Title That Makes Visitors Engage

Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone’s content looks very similar in a Tweet or Search Engine Result. We must grab busy readers attention better than our competitors so that they click-through and get the content they are seeking. On the average, . When you have written your headline, you have spent 80 cents our

How to Research the Best Hashtags

Hashtags have been with us since their launch 8 years ago on Twitter. One of the reasons why we developed the TweetThis Shortcode plugin was to increase our visibility on Twitter. A key feature of that was the ability to add hashtags within the shortcode. Why? Simply put, many people research Twitter on an ongoing basis based on the hashtags shared. Just as keywords are critical to search, hashtags are critical to searches in social

How to Use Social Media for Small Business

It’s not as simple as people think. Sure, after a decade of working on it, I have one heck of a nice following on social media. But small businesses typically don’t have ten years to ramp up and create momentum on their strategy. Even in my small business, my ability to execute a highly strategic social media marketing initiative for my small business is a challenge. I know I need to continue growing my reach

7 Videos You Should be Producing to Increase Marketing Results

60 per cent of site visitors will watch a video first before reading the text on your site, landing page, or social channel. Want to increase engagement with your social network or web visitors? Produce some great videos to target and share with your audience(s). Salesforce has put together this great infographic with specifics on 7 places to incorporate videos to drive marketing results: Provide a welcome video on your Facebook page and publish it

3 Rules of Psychology in Sales and Marketing

There were a group of my friends and colleagues that had recently gotten together to opine over what’s wrong with the agency industry. For the most part, it’s that the agencies that execute well often struggle more and charge less. The agencies that sell well charge more and struggle less. That’s a wacky thought, I know, but see it over and over. This infographic from Salesforce Canada touches on the psychology of sales and marketing