For the second time, Salesforce surveyed over 5,000 marketers globally to understand top priorities for 2015 across all digital channels. Here’s an overview of the full report which you can download at Salesforce.com. While the most pressing business challenges are new business development, quality of leads, and keeping pace with technology, how marketers use budgets and track progress is really intriguing: Top 5 Areas for Increased Marketing Investment Social Media Advertising Social Media Marketing Social
As B2B marketers, we all know that having a lead scoring system to identify sales-ready leads or potential buyers is critical to running successful demand generation programs and to maintaining marketing-and-sales alignment. But implementing a lead scoring system that actually works is easier said than done. With Mintigo, you can now have lead scoring models that leverage the power of predictive analytics and big data to help you find your buyers faster. No more guessing.
For enterprise content marketers, Kapost provides a platform that assists your team in collaborating and producing content, workflows and distribution of that content, and analysis of the consumption of the content. For regulated industries, Kapost is also helpful in providing an audit trail on content edits and approvals. Here’s an overview: Kapost manages each step of the process in a single platform: Strategy – Kapost provides a persona framework where you define each stage in
As the number of data sources continues to grow, business intelligence (BI) system are on the rise (again). Business intelligence systems allow you to develop reporting and dashboards on data across the sources you connect to. BIME is a Software as a Service (SaaS) Business Intelligence system that allows you to connect to both the online and the on-premises world in the same place. Create connections to all your data sources, create and execute queries
At work I’ll be doing a webinar this week. The topic has been on my mind long before working for Compendium Blogware, though. In the early days of my database marketing career, I helped develop and design software that would assist marketers to index their customer base. The equation never changes, for quite some time it’s been all about recency, frequency and monetary value. Depending on a customer’s buying history, you could influence their behavior