Enhance Your Google SERP Presence With These Rich Snippets

Companies spend a ton of time seeing if they’re ranking on search and developing amazing content and sites that drive conversions. But a key strategy often missed is how they can enhance their entry on a search engine result page. Whether you’re ranking or not only matters if the search user is compelled to actually click through. While a great title, meta description, and permalink can improve those chances… adding rich snippets to your site

How Do Search Engines Find, Crawl, and Index Your Content?

I don’t often recommend that clients build out their own ecommerce or content management systems because of all of the unseen extensibility options that are needed nowadays – primarily focused around search and social optimization. I wrote an article on how to select a CMS and I still show it to the companies that I work with that are tempted just to build their own content management system. However, there are absolutely situations where a

Today’s SERP: A Visual Look at Google’s Boxes, Cards, Rich Snippets, and Panels

It’s now been eight years since I’ve pushed my clients to incorporate rich snippets into their online stores, websites, and blogs. Google search engine results pages had become living, breathing, dynamic, personalized pages for you to find the information you need… largely thanks to visual enhancements they’ve made to the search engine result page using structured data provided by publishers. Those enhancements include: Direct Answer Boxes with short, instantaneous answers, lists, carousels, or tables that

Ecommerce Features Checklist: The Ultimate Must-Haves for Your Online Store

One of the most popular posts that we’ve shared this year has been our comprehensive website features checklist. This infographic is a fantastic follow-up by another great agency that produces incredible infographics, MDG Advertising. Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers. From that analysis, we found that