Today’s SERP: A Visual Look at Google’s Boxes, Cards, Rich Snippets, and Panels

It’s now been eight years since I’ve pushed my clients to incorporate rich snippets into their online stores, websites, and blogs. Google search engine results pages had become living, breathing, dynamic, personalized pages for you to find the information you need… largely thanks to visual enhancements they’ve made to the search engine result page using structured data provided by publishers. Those enhancements include: Direct Answer Boxes with short, instantaneous answers, lists, carousels, or tables that

How to Optimize Your Custom Publishing or Ecommerce Platform for Search and Social Media

I don’t often recommend that clients build out their own ecommerce or content management systems because of all of the unseen extensibility options that are needed nowadays – primarily focused around search and social optimization. Years ago, I wrote an article on how to select a CMS and I still show it to the companies that I work with that are tempted just to build their own content management system. However, there are absolutely situations

Add Schema Rich Snippet Tagging to Increase Your SERP CTR

Content marketers often spend an inordinate amount of time crafting and publishing articles, white papers, infographics, and other pieces of content online. I often get hired by companies who tell me that they’re concerned because their content strategy is not working. More often, I find that they’ve got fantastic content… but no one can find them online. Their sites and pages are not optimized for search engines nor social media sharing. It’s like building a

Ecommerce Features Checklist: The Ultimate Must-Haves for Your Online Store

One of the most popular posts that we’ve shared this year has been our comprehensive website features checklist. This infographic is a fantastic follow-up by another great agency that produces incredible infographics, MDG Advertising. Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers. From that analysis, we found that