The Strategies That Are Killing Your Content Marketing #CONEX

Yesterday I shared how much I learned about building ABM strategies at CONEX, a conference in Toronto with Uberflip. Today, they pulled out all of the stops by bringing in every marketing superstar the industry had to offer – Jay Baer, Ann Handley, Marcus Sheridan, Tamsen Webster, and Scott Stratten to name a few. However, the vibe wasn’t your typical content how-tos and tips. It’s just my opinion, but the discussion today was much more

Adoption, Momentum, Expansion

A reader in attendance at Blog World Expo told me that the day was a loss without the exception of one speaker: Scott Stratten. Scott recently published UnMarketing, a book that I was, ironically, reading on the way into Las Vegas. This is my first Blog World Expo, so I can’t say how great it is – other than I’ve already made some incredible network connections and had a great conversation with Scott the first