Marketing & Sales Videos, Podcasting, Video Marketing

VoiceJungle: Fast, Affordable, Professional Voiceovers

This last week I was in a bit of a bind. I had to release a podcast but didn’t have the intro and outro with me. I did my best to record it myself, but having me on the intro and outro as well as the podcast didn’t sound professional. A quick search online and I found VoiceJungle, and I decided to give the service a try. The site had a ton of voices to browse through and a convenient interface where I could place the order directly. Placing the order was simple. I found

Read More...

Content Marketing, Marketing Infographics, Video Marketing

How to Write a Powerful and Effective Explainer Video Script

I’m finishing up with the production of a video explainer for a client of ours this week. It’s been a simple process, but it was essential that I narrowed down the script to ensure it was as brief, impactful, and thorough as possible to ensure the explainer video has maximum impact. Some statistics on Explainer Videos: The investment in an explainer video is a must if your company continues to struggle to describe and illustrate its processes to prospective buyers. I wish all of our clients would invest in at least one explainer video. There

Read More...

Analytics & Testing

Filter Subdomains in Google Analytics

With software as a service (SaaS) vendors like Compendium, you delegate a subdomain and host your blog on a different subdomain than your website. Commonly, this is accomplished with blog.domain.com and www.domain.com. Typically companies implement a totally separate account in Google Analytics to monitor the blog subdomain. It’s actually not necessary. Google Analytics will allow you to monitor multiple subdomains within a single profile. To do this, you simply add a line of code to your current Google Analytics script: New Google Analytics Script <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXXX-XX']); _gaq.push(['_setDomainName',

Read More...

Analytics & Testing

One Google Analytics Account, Multiple Domains

If you’re a franchise corporation, you might have multiple domains or subdomains but you wish to track traffic across all of them. This is possible by adding another profile within Google Analytics and appending a second profile tracker. ORIGINAL Code Sample: <script type=”text/javascript”> try {var pageTracker = _gat._getTracker(“UA-111111-1”); pageTracker._setDomainName(“none”); pageTracker._setAllowLinker(true); pageTracker._initData(); pageTracker._trackPageview(); } catch(err) {} </script> NEW: Asynchronous Google Analytics Code Sample: <script> var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-12345-1’]); _gaq.push([‘_setDomainName’, ‘example-petstore.com’]); _gaq.push([‘_setAllowLinker’, true]); _gaq.push([‘_trackPageview’]); (function () { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ?

Read More...

Marketing & Sales Videos, Technology

Mobile Textarea: How Many Characters Left

We’re up to Version 3.0 of the WordPress Mobile Plugin utilizing Connective Mobile’s API and Text Club feature. Connective Mobile has a 150 Character limit for your Mobile Marketing message that you want to broadcast to your subscribers. Rather than having someone wonder how many characters they have left, I modified Geeky Grrl’s little in-line Javascript method to display the number of characters left: <textarea style=”margin-left: 50px; margin-top: 4px” rows=”2″ cols=”60″ name=”wpcm_message” id=”wpcm_message” onKeyUp=”i=150;val=this.value; if(val.length>i) { this.value = val.substring(0,i); wpcm_message.focus() } document.getElementById(‘textcount’).innerHTML=i-parseInt(this.value.length);”></textarea><br /><br /><small><span id=”textcount” style=”margin-left:50px”>150</span> characters left.</small> The way it works is by changing

Read More...