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Martech Zone articles tagged Search:

  • Search MarketingFoursquare Location Intelligence, Geospatial Data, and Local Business Visibility

    Foursquare: How To Leverage Location Intelligence For Your Local Business or Enterprise

    Foursquare has transformed from a location-based social network to a comprehensive platform offering robust solutions for businesses to enhance their visibility and leverage location intelligence. Foursquare provides a dual pathway for businesses to maximize their potential through enhanced visibility and sophisticated location intelligence. Whether you’re a local business aiming to attract more customers or an enterprise looking to refine your…

  • Social Media & Influencer MarketingPinterest Marketing Advertising and Statistics

    Pinterest Marketing, Advertising, and Statistics for 2023

    Pinterest is a dynamic social media platform incorporating content, an engaged social community, social commerce, and search to carve out a unique space in online technology and marketing. Unlike many social networks, Pinterest revolves around visual discovery, enabling users to find and share inspiration through images, infographics, and more. With its engaging and user-friendly interface, Pinterest has become a go-to…

  • Analytics & TestingAcquisition Channels for Scalable Growth

    6 Steps to Find the Right Acquisition Channels for Scalable Growth

    Marketing is essential to building brand awareness, driving sales, and fostering a sense of loyalty within a customer base. Even when leveraging self-serve and product-led growth strategies, you must first make people aware of your product before you can convert the average consumer into a loyal customer. That much hasn’t changed. What has changed, however, is the number of acquisition…

  • Search MarketingHow SEO and PPC Work Together

    Unmasking The Secrets Of A Data-Based PPC-SEO Merger

    Merging pay-per-click (PPC) advertising and search engine optimization (SEO) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps. That’s why even seasoned marketers think there’s no real connection between linking SEO initiatives and a PPC strategy. Fortunately, as the founder and president of a successful digital marketing firm, I know that research has…

  • Sales and Marketing TrainingDigital Strategy Must-Haves This Year

    Top 3 Must-Haves for Your Digital Marketing in 2023

    The beginning of a new year always prompts conversations among digital marketers about the next big trend and what trends will be left behind. The digital landscape changes all the time, not just in January, and digital marketers have to keep up. While trends come and go, there are tools every marketer can utilize to be innovative, authentic, and effective.…

  • Content MarketingRegex Replace Permalinks in wp_posts with WP Migrate Pro for WordPress

    WordPress: Find and Replace All Permalinks In Your Database using Regular Expressions (Example: /YYYY/MM/DD)

    With any site that spans over a decade, it’s not uncommon that there are many changes made to the permalink structure. In the early days of WordPress, it wasn’t uncommon for the permalink structure for a blog post to be set to a path that included the year, month, day, and the slug of the post: /%year%/%monthnum%/%day%/%postname%/ Aside from having…

  • Content MarketingHow to do a Reverse Image Search with TinEye

    TinEye: How To Do A Reverse Image Search

    As more and more blogs and websites are published daily, a common concern is the theft of images that you have purchased or created for your personal or professional use. TinEye, a reverse image search engine, allows users to search a specific URL for images, where you can see how many times the images were found on the web and…

  • Search MarketingSEO Copywriting Tips and Tools

    What Are The Top SEO Copywriting Tips for 2023?

    A core of our marketing work with clients is developing their content library to drive more qualified leads and help them convert faster. Organic search is the primary channel for this traffic because search provides more intent to purchase than virtually every other acquisition channel. Simply put… if I believe I’m going to make a purchase but wish to research…

  • Analytics & TestingConversion Rate Optimization Checklist and CRO Calculator

    Infographic: Your Checklist For Conversion Rate Optimization

    Martech Zone has shared articles on conversion rate optimization (CRO) in the past, providing an overview of the strategy and general steps in the process. This infographic from the team at Capsicum Mediaworks goes into further detail, providing Conversion Rate Optimization Checklist with an accompanying article that details the process. What is Conversion Rate Optimization? Conversion Rate Optimization is a…

  • Content MarketingInfographic Design and Production Workflow

    The Workflow of Infographic Production

    Managing infographic production for my clients and Martech Zone, I’ve learned a thing or two about producing infographics. It takes time to improve your workflow and design over time. Infographic production can take weeks or months to produce if you don’t have a proper plan or workflow. Here are a couple of tips to (hopefully) cut down time and get…

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