Search Ads
Martech Zone articles tagged search ads:
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Advertising Technology
Douglas KarrJan 11, 2024
How To Get Your Business Google Guaranteed Badge for Your Home Service Company’s Local Ads
As a local service provider, you’re always looking for ways to stand out from your competitors and attract more customers. One way to do this is by earning the Google Guaranteed badge, a program offered by Google Local Ads that can help increase your visibility and credibility with potential customers. Local service ads with the Google Guaranteed badge appear at…
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Advertising Technology
Ronald GabrielJan 3, 2022
Behavioral Advertising vs. Contextual Advertising: What’s the Difference?
Digital advertising sometimes gets a bad rap for the expense involved, but there is no denying that, when done correctly, it can bring about powerful results. The thing is digital advertising enables a far wider reach than any form of organic marketing, which is why marketers are so willing to spend on it. The success of digital ads, naturally, depends…