Kenshoo Paid Digital Marketing Snapshot: Q4 2015

Every year I believe things are going to begin leveling out, but every year the market dramatically changes – and 2015 was no different. The growth of mobile, the rise of product listing ads, the appears of new ad types all contributed to some significant changes in both consumers behavior and the associated spend by marketers. This new infographic from Kenshoo reveals that social has grown significantly in the marketplace. Marketers are increasing their social spend by 50%