Kenshoo Paid Digital Marketing Snapshot: Q4 2015

Every year I believe things are going to begin leveling out, but every year the market dramatically changes – and 2015 was no different. The growth of mobile, the rise of product listing ads, the appears of new ad types all contributed to some significant changes in both consumers behavior and the associated spend by marketers. This new infographic from Kenshoo reveals that social has grown significantly in the marketplace. Marketers are increasing their social spend by 50%

Search Advertising Spend for Q3 2015 Shows Dramatic Shifts

Kenshoo’s clients execute digital marketing campaigns running in more than 190 countries and include nearly half the Fortune 50 across all 10 top global ad agency networks. That’s a lot of data – and thankfully Kenshoo is sharing that data with us on a quarterly basis to observe the changing trends. Consumers rely on mobile devices more than ever, and advanced marketers are following suit with increasingly optimized campaigns which delivered positive results in both