We’re going to write a lot more about content authority, but want to introduce a concept that our agency has been deploying with the assistance of our partners at Metonymy Media and Dittoe PR. Background on Content Authority The challenge that we continue to find with our clients is that there always seems to be a lack of strategy as they’re deploying their content marketing. Altimeter reports that 70% of marketers lack a consistent or
While I was at Compendium, I was often confronted by SEO professionals who liked to challenge every little thing across the application. At issue was that these folks was used to working on a set number of pages with a few keywords and then maximizing the impact of those select pages. They weren’t used to using a platform where they could target hundreds of terms and write limitless amounts of good content to build results.