Search Authority
Martech Zone articles tagged search authority:
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Content Marketing
Douglas KarrDec 10, 2023
What is Content Authority?
Content authority in the context of content marketing refers to the act of consistently creating and distributing valuable, relevant, and trustworthy information and stories. This is done to gain attention, engage, and influence a clearly defined audience to identify who would benefit from your products and services. The concept hinges on establishing oneself as a reliable and knowledgeable source in…
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Search Marketing
Douglas KarrJan 8, 2010
Not All SEO Professionals Are Created Equal
While I was at a content management platform I cofounded, I was often confronted by SEO professionals who liked to challenge every little thing across the application. At issue was that these folks were used to working on a set number of pages with a few keywords and then maximizing the impact of those select pages. They weren’t used to…