Whether I’m launching a website on a new domain or relaunching a client website, there are a number of steps that I take to ensure that the site is properly launched and fully accessible to users and search engines. I will mention some examples of plugins or applications in the following article, but this is not a platform-specific article. This article assumes that you’ve built the site locally or on a staging area and are
Marketing budgets plummeted to a record low of 6% of company revenue in 2021, down from 11% in 2020. Gartner, The Annual CMO Spend Survey 2021 With expectations as high as ever, now is the time for marketers to optimize spending and stretch their dollars. As companies allocate fewer resources to marketing—but still demand a high return on ROI—it doesn’t come as a surprise that organic marketing spend is soaring in comparison to ad spend.
In a series of Martech Interviews the last month, we had a sponsor – Productsup, a data feed management platform. Ecommerce platforms are very complex nowadays, with an emphasis on speed, user experience, security, and stability. That doesn’t always provide a lot of room for customization. For many ecommerce companies, many of the sales happen off-site. Amazon and Walmart, for example, are sites where many ecommerce vendors are selling more products than even on their
This weekend, I met for coffee with a friend who worked in the home services industry. He was lamenting that his firm had a contract with an SEO agency over the last few years but he just wasn’t sure whether or not they were getting a return on investment for the money they’d spent with them. The total was well over $100,000 in the lifetime with the consultant. They were both concerned that if they
One of the tips I often provide companies is how to resurrect old content to drive new traffic. If you’ve been blogging for long, you have a lot of great content – and much of it may still be relevant to readers. There’s no reason you can’t resurrect this content to build traffic for your site and drive business to your company. 6 Ways to Resurrect Content Through your next post: Do you ever refer